Dan Ariely lecture on what motivates people to break the law – poachers/dealers BEWARE

This is a special invitation to all FoNNaP Members and Friends to a special lecture by Behavioural economist and TED speaker Dan Ariely.

Date: Sunday 11th August
Time: 2 pm to 3.30 pm.
Location: Brookhouse School
Free Entrance for all.

About Dan Ariely
Despite our intentions, why do we so often fail to act in our own best interest? Why do we promise to skip the chocolate cake, only to find ourselves drooling our way into temptation when the dessert tray rolls around? Why do we overvalue things that we’ve worked to put together? What are the forces that influence our behavior?
Dan Ariely, James B. Duke Professor of Psychology & Behavioral Economics at Duke University, is dedicated to answering these questions and others in order to help people live more sensible if not rational lives. His interests span a wide range of behaviors, and his sometimes unusual experiments are consistently interesting, amusing and informative, demonstrating profound ideas that fly in the face of common wisdom.

Please come and feel free to invite your colleagues.

Kind Regards


One response to “Dan Ariely lecture on what motivates people to break the law – poachers/dealers BEWARE

  1. Hello colleagues just to give a comment on the main but not the only, related to the above, it is more to do with poor up bringing of the societal norms. People tend to focus on acquisition of wealth more than they need for the present generation even if it means violating animal rights. People do not have regard for the welfare of future generation. Poaching is prohibited in all jurisdiction of many countries but still because of its illegal economic benefit derived from the same, it becomes almost impossible to eradicate.
    We can relate it to thought processes people go through when making ethical decision. (Kohlberg’s Cognitive Moral Development)
    For sure we know poaching is considered abhorrent in all our societies.
    Poachers are exhibiting level 1 Pre – conventional (rewards/punishment/self – interest). The decision they make on ethical matters have nothing to with ethical issues involved but instead will depend on the personal advantages and disadvantages.
    They will look at the reward they get if they kill animals or what punishment they suffer if by bad luck they are nabbed by anti poaching staff.
    In view on the above, this matter requires thorough research incorporating reasoning processes, looking at the raw material market demand, the market demand of the finished product and then, Global veto of the sale of the finish product. By John. Bob Awiti. Migori County.

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